Press kit


Funexpected LTD
Based in London, UK

Worldwide launch
28 August, 2019

Available from Apple App Store
on iPhone/iPad


Monthly subscription
Yearly subscription

Funexpected Math is an interactive game-based learning environment for children from 3 to 6 years old. Children develop mathematical mindset effortlessly while playing engaging visual games.

Players travel the world and explore foreign lands, where they find puzzles on a variety of topics: logic, geometry, counting, algorithms, patterns and more, where math tasks turn into an adventure full of amusing rewards.

The experience is engaging and tactile: tap, cut, or slide the objects on the screen to propel the story forward. It's gentle education nourishing a child's math mindset, but more than anything, it's a friendly environment for learning in a natural and intuitive way.

«We wanted to create a mobile app for kids that's great for exploring math as naturally as they learn their native language, while at the same time to demonstrate the beauty and power of mathematics.», — Alexandra Kazilo, Funexpected co-founder and creative.

«Very good visualization of the key mathematical concepts: numbers, shapes, logical operations and so on. These concepts are encountered at every step in every person's life, but are not that simple. To do the math, it is important to «recognise by face» numbers and figures just like best friends or relatives. The game helps develop these invaluable skills from early childhood, which is quite remarkable.» — says Leonid Rybnikov, PhD in Math, associate professor.


  • Fully available offline
  • Exclusive content is updated regularly with new levels and games
  • All tasks are developed in collaboration with experienced math educators
  • Every step is encouraged with fun digital prizes

Our story
Funexpected was founded by two young mums and former math classmates. In 2018, they left their established careers and became indie developers to pursue their vision of enhancing children's math abilities.

Videos & images
Download all videos & images here →

Logo & Icon
Download logo & icon here

Science behind it
Many current educational and developmental studies confirm the importance of early math education on cognitive development and overall academic performance.

Research shows that early math knowledge is a stronger signifier of later school success than fluent reading abilities [1]. It reveals that the most powerful learning a child experiences is in math learned via visual approaches [2]. Joy and enthusiasm are essential for learning to happen — there is a study that identifies the brain pathway that links a positive attitude towards math to achievement in the subject [3].

Modern technologies enhances preschool math education more than ever before. A gamified approach naturally increases learning engagement with positive emotional and experiential qualities. At Funexpected, we use scientific research and collaborate with academia to create the most effective visual math games for children.

1. Duncan GJ, Dowsett CJ, Claessens A, Magnuson K, Huston AC, Klebanov P, Pagani LS, Feinstein L, Engel M, Brooks-Gunn J, Sexton H, Duckworth K, Japel C (2007) School readiness and later achievement. Developmental Psychology , 43 (6) pp. 1428-1446.
2. Lang, Chen & Bae, Se & Battista, Christian & Qin, Shaozheng & Chen, Tianwen & Evans, Tanya & Menon, Vinod. (2018) Positive Attitude Toward Math Supports Early Academic Success: Behavioral Evidence and Neurocognitive Mechanisms. Psychological Science, 29(1).
3. Jo Boaler, Lang Chen, Cathy Williams and Montserrat Cordero (2016) Seeing as Understanding: The Importance of Visual Mathematics for our Brain and Learning. J Appl Computat Math 5:325.